If you are new to the small business owner arena then you should be interested in all that is multi level marketing. By definition, multi level marketing means selling through unassociated company distributors who gain money only through the commission of selling the parent company’s products or services. In other words if I had a online company that sold black business woman apparel and submitted my deals into an affiliate marketing community that allowed users of that community to gain a commission on all those that click on my link from their site then that would be considered multi level marketing.
It breaks down to direct selling or referral selling. The most cost effective way to do this is through the example I gave above that featured affiliate marketing. Online exposure is bar none the cheapest way to market and advertise a company. The key is gaining that exposure through a unique product or service and high value associated with an affordable price. I recommend researching affiliate marketing as a way to make sales but also as a way to make more income through advertising related products on the parent site.